Balancing access to digital lending with appropriate regulation in Kenya

Increasing access to credit is an essential aspect of Kenya’s efforts to accelerate economic growth. Over the last several years, new digital lending platforms have provided access to credit for those who were previously excluded from formal financial services. These platforms have proved to be popular and the rapid growth of digital lending now requires formal regulation to protect customers and Kenya’s financial system overall.

It is indicative of the maturity and systemic importance of the digital lending industry that the Central Bank of Kenya (Amendment) Bill, 2020 (the Bill) was first published on 19 June 2020 as a privately sponsored bill by Member of Parliament Oroo Oyioka. The Bill has since been revised and published on 30 November 2020 as a privately sponsored bill by Member of Parliament Gideon Keter. The Bill seeks to give the Central Bank of Kenya (CBK) the mandate to regulate digital money lenders by introducing licensing requirements. To date, the industry’s self-regulation has been coordinated through the Digital Lenders Association of Kenya. The Bill indicates that formal regulation by CBK is now necessary, over and above self-regulation.

The Bill seeks to introduce the definition of a ‘digital money lender’ to refer to an entity that offers credit facilities in the form of mobile money lending applications. The Bill also seeks to introduce to the CBK Act a new section on the licensing of mobile money lender platforms.

Expanding CBK’s scope The Bill aims to introduce the requirement to be licensed by the CBK in order to transact as a digital money lender. Such an application for licensing ought to be accompanied by:

  1. A copy of the company’s memorandum and articles of association;
  2. A verified official notification of the company’s registered place of business;
  3. The prospective place of operation, indicating the address of the head office and branches, if any;
  4. Evidence that the company meets the minimum prescribed capital requirements;
  5. A valid tax compliance certificate;
  6. The prescribed fee;
  7. Satisfactory proof of a valid service agreement between the applicant and the intended telecommunications service providers if the applicant is to rely on a telecom mobile money platform; and
  8. The prominent terms and conditions of the mobile lenders before activation of mobile loan accounts.

The license issued by the CBK will be valid for a period of 1 year and may be renewed upon the licensee making an application at least 3 months prior to the expiry of the license. The CBK will also have the runway to prescribe any other additional requirements it may deem fit and may issue a conditional license to an applicant under any conditions that it deems necessary. It is not clear what such conditionality would entail.

From a governance perspective, the Bill requires that every digital money lending institution be managed by at least 2 directors. It is not clear the rationale to have at least 2 directors as Kenyan company law allows for single directorship in companies. The drafters of the Bill may consider prescribing certain minimum qualifications that directors of digital money lending institutions ought to have as this would ensure technical competence in the decision making of these institutions. Further, the Bill provides that every foreign owned digital money lending institution ought to have at least 1 director that is a Kenyan citizen.

The Bill also requires digital money lenders to expressly announce their interest rates when advertising their services. This is in line with consumer protection principles of transparency to provide customers with sufficient pre-contractual information such as the interest rate applicable on a loan and any other associated fees.

"Whilst a lack of well-defined consumer-centric regulation clearly disadvantages digital lending consumers, it could also cripple the digital lending industry in the long-term and thereby deny access to credit for those who need it."

A different regulatory approach Specific regulation of digital lending does not appear to be common in most markets across the globe. Most countries do not have a regulatory framework that distinguishes between digital lenders and traditional non-deposit taking microfinance institutions (MFIs). This is perhaps because ‘digital lenders’ can be regarded as non-deposit taking microfinance institutions that advance credit through digital applications as is the case in Kenya.

As is the case with non-deposit taking MFIs, these require some form of licensing to operate. In Kenya, the CBK currently issues a letter of no objection approving the operations of a non-deposit taking MFI whether they are a digital lender or operate a brick and mortar lending institution.

Several countries have licensing as a core feature of the regulatory framework in relation to digital lenders, which implies that governments see licensing as an effective means of enforcing supervision in the financial services sector. However, a country such as Poland illustrates that licensing may not be necessary where there is an effective consumer protection regime that can be enforced against lenders by a supervisory agency such as the consumer protection and competition regulator. Given that the mischief that Kenyan regulation is seeking to address is effective consumer protection, focus ought to be on the implementation of a consumer credit code that will protect consumers of credit rather than restricting the provision of credit to those who may otherwise not have access to capital.

The licensing approach that the Bill proposes of having minimum capital requirements is ideal in prudential regulation of deposit taking institutions such as banks and other deposit taking MFIs. However, given that a majority of digital money lenders are non-deposit taking MFIs who finance their operations from privately sourced funds, it would be unfair to subject them to prudential regulation such as having in place minimum capital requirements as they are not using public funds to finance their operations.

From a consumer protection perspective, it is best practice to require transparency in the information provided to prospective borrowers. Currently, the Consumer Protection Act and the Competition Act require that lenders provide sufficient precontractual information to borrowers to enable them to provide fully informed consent to the terms and conditions associated with the loan being advanced. This may be bolstered by consumer credit legislation that would also allow the CBK to enforce such provisions. Such a framework is advisable as it balances between the viability of the business for the lenders, and the interests of the borrowers.

Final thoughts In light of the emerging nature of the non-deposit taking digital lending industry in Kenya, a complicated licensing framework specific to the digital lending industry may stifle its growth. A more appropriate regulatory model would be one that enhances consumer protection through regulation of the conduct of credit providers (digital lenders and others). This can be achieved through the development and enactment of a consumer credit code that embeds the principles of consumer protection in lending. All non-deposit taking providers of credit to the public, regardless of their business model, would be bound by a set of consumer protection principles. This may be an ideal way of achieving the objective of regulation of digital lenders as envisioned in the Bill.

The enforcement of such a consumer credit code should be vested in a regulator such as the CBK or another agency with a strong consumer protection mandate (for example, the Competition Authority. The code should provide for registration, but not necessarily licensing, of consumer credit providers (including digital lenders) to make it easier for the relevant regulator to monitor their conduct and take enforcement action in the event of a violation of the code.

That said, the Bill’s overall effort to regulate Kenya’s digital lending industry is helpful insofar as it addresses some of the limitations of self-regulation. At the end of the day, the Bill ought to demonstrate stakeholder consultation and pave the way for closer collaboration between different existing regulators and supervisory organisations. Whilst a lack of well-defined consumer-centric regulation clearly disadvantages digital lending consumers, it could also cripple the digital lending industry in the long-term and thereby deny access to credit for those who need it.

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Joseph Githaiga

Head of Regulatory Compliance & Advisory at PwC Kenya

T: +254 20 285 5401 E: joseph.githaiga@pwc.com

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Christopher Ndegwa

Senior Associate - Regulatory Compliance & Advisory at PwC Kenya

T: +254 20 285 5919 E: christopher.n.ndegwa@pwc.com